Relaunch of the brand with BE A CLASSIC.
A classic dry gin infused with a special ingredient, the renosterbos, making it undeniably South African and a true Classic, originally created.
A classic dry gin infused with a special ingredient, the renosterbos, making it undeniably South African and a true Classic, originally created.
As part of the ‘Be A Classic’ positioning, we’re building a community of classics. These individuals share the same ethos as Wixworth. Their craft has been around for centuries and though their trade is not their own, their recipes are. These individuals have carved a niche by doing things their way and not conforming to what society prescribes.
Below are videos we created for Social Media featuring one of our Classics, Alon Fainstein.
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