One of the oldest and most famous spirit brands in East Africa and has been in existence for over 40 years. Konyagi embraces its Tanzanian heritage and is commonly know as "the spirit of the nation"
With the many rituals and myths surrounding the brand we were able to develop bold, engaging communication and activation's on a grass root level.
Using the iconic Tanzanian painting style, Tinga Tinga, we created a truly tanzanian artwork which captures THE SPIRIT OF THE NATION. The common ritual for any Konyagi drinker is to bash the base of the bottle twice before opening it. This ensure the release of the spirit and its authenticity.