One of the oldest and most famous spirit brands in East Africa and has been in existence for over 40 years. Konyagi embraces its Tanzanian heritage and is commonly know as "the spirit of the nation"
With the many rituals and myths surrounding the brand we were able to develop bold, engaging communication and activation's on a grass root level.
Using the iconic Tanzanian painting style, Tinga Tinga, we created a truly tanzanian artwork which captures THE SPIRIT OF THE NATION. The common ritual for any Konyagi drinker is to bash the base of the bottle twice before opening it. This ensure the release of the spirit and its authenticity.
To showcase Konyagi as the 'Spirit of the Nation', we created a television commercial that exposes the iconic geographical splendor and everyday life of different cultures in Tanzania. These visuals were then edited to the rhythm of a common local ritual performed when drinking a bottle of Konyagi to create a commercial that captures (AS SAID BY THE VOICE OVER) "many places, many people, one rhythm and one nation".
Back to Top